Industry — San diego
SAN DIEGO LAUNCHES NEW “HAPPY AND YOU KNOW IT” BRAND CAMPAIGN
SAN DIEGO LAUNCHES NEW “HAPPY AND YOU KNOW IT” BRAND CAMPAIGN San Diego, Calif. — To stimulate demand during the upcoming spring and summer season, the San Diego Tourism Authority (SDTA) is launching a new brand advertising campaign – “Happy and You Know It” – with the TV commercial debuting on national TV on Jan. 29 during the Farmers Insurance Open.The SDTA plans to spend $8 million promoting San Diego through the end of June, with $6.27 million dedicated to “Happy and You Know It.” The SDTA designed the multi-layered campaign to inspire visitation by reinforcing that happiness comes naturally...