Industry — DOOH
Study Reveals the Majority of Global Senior Advertising Executives Recognize Digital Out of Home
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Study Reveals the Majority of Global Senior Advertising Executives Recognize Digital Out of Home (DOOH) Advertising as the Best Way to Reach Young, Tech-savvy Consumers on the Go 86% of advertising executives agree that people on the move, out of their homes are more alert and inclined to engage with advertisements New research from Alfi (NASDAQ:ALF), an AI enterprise SaaS advertising platform, reveals that 61% of senior advertising executives strongly believe Digital out of Home (DOOH) advertising is the most effective way to reach young, consumers who are tech-savvy, highly social, and on-the-go, therefore becoming the most likely group to interact with...