Industry — DOOH
Study Reveals the Majority of Global Senior Advertising Executives Recognize Digital Out of Home
Study Reveals the Majority of Global Senior Advertising Executives Recognize Digital Out of Home (DOOH) Advertising as the Best Way to Reach Young, Tech-savvy Consumers on the Go 86% of advertising executives agree that people on the move, out of their homes are more alert and inclined to engage with advertisements New research from Alfi (NASDAQ:ALF), an AI enterprise SaaS advertising platform, reveals that 61% of senior advertising executives strongly believe Digital out of Home (DOOH) advertising is the most effective way to reach young, consumers who are tech-savvy, highly social, and on-the-go, therefore becoming the most likely group to interact with...