Industry — bath

Candies and desserts inspire the latest bath/shower products and soap fragrance innovations, says GlobalData Bath/shower and soap brands are creating a range of unique indulgent products inspired by dessert and candy fragrances appealing to experiential shoppers and their sense of nostalgia, according to GlobalData a leading data and analytics company.Khalid Peerbaccus, Senior Researcher at GlobalData, commented, ‘‘We have recently seen soap and body wash products use fragrances inspired by Love Hearts, an English hard candy, and Parfait, a French dessert. These products will typically appeal to women looking to treat themselves to an indulgent shower time experience to wash away...