Stora Enso introduces high-quality, eco-friendly paper and welcomes a new ‘Print Better’ era. Demand for better, greener paper seems to have increased with more respondents were working from home. People have little or no choice but to use their home printers for work, this created the need for a higher-quality paper in the market.

“It’s about listening, staying attentive to changes and always looking for ways to improve – to make sure that we can offer what our customers are looking for,” Ulriksson explains. “And at the same time doing what we can to contribute to reducing climate impact. That’s in our interest as much as in our clients’.”

“We call this the ‘Print Better’ era, and we’re excited about the many possibilities it brings – both for us as a business, and for our clients, too. If customers want better, greener paper, then we are more than ready to deliver.”

Perhaps the most important thing to do in order to improve printing behavior would be to make sure that the paper being used lives up to consumer standards as much as possible.

With high-quality paper, printouts will show a better result and longer durability, which in the long run will reduce unnecessary double prints due to bad copies – and decrease costs. The ColorLok label is one feature to look for to ensure professional results with vibrant colors and bold blacks.

A good paper not only looks and feels good – it does it with the least possible impact on the planet. To make sure office paper lives up to sustainability standards, it is important to look for the right labels, such as the Nordic Swan Ecolabel and the EU Ecolabel.

“Our Multicopy products tick all the boxes,” says Ulriksson. “Not least our carbon neutral Multicopy Zero, referred to by Jonathan Bakewell, who is VP and Head of Segment Office and Book Paper at Stora Enso, as our ‘hero brand carbon offset premium printing paper that conforms to everything people say they want’. I couldn’t have said it better myself.”