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NEW YORK, NY - June 15, 2023: CRUX®, part of the Made By GatherTM portfolio of kitchenware brands, announced the launch of their updated kitchen electrics collection with Ghetto Gastro, the Bronx-born culinary collective. This highly-anticipated new CRUXGG line takes a curated approach – with a simple, sleek colorway (Calm Gray) that upgrades the countertop with every kitchen’s must haves. Using direct consumer feedback and deep market insights, the line was designed with mass appeal and gets to the core of what we know the consumer wants.
The CRUXGG line is available exclusively at Target, both online at Target.com and on-shelves in all Target stores. To make the products even more accessible in time for Summer, the new line is being introduced with special introductory pricing lasting through mid-July.
Leading the pack is the new, and improved, 6.0 QT touchscreen air fryer now equipped with our patented TurboCrispTM technology to ensure all your meals are crispy, perfectly cooked, and healthy – and cooking 50% faster than traditional ovens! The 5 featured cooking presets (air fry, bake, broil, reheat, and roast) makes it easy to use and the powerful 1750-watt heating system makes it faster than ever. Plus, each air fryer comes with a special CRUXGG recipe booklet packed with signature Ghetto Gastro recipes – such as red velvet cake and crispy sweet potato fries.
The first launch of CRUXGG kitchenware landed in 2020 and proved to be an instant bestseller with the TRNR, a double rotating wae iron, selling out just 48 hours after launch. The collection gained fans and praise from culinary professionals, enthusiastic home chefs, hypebeasts, and celebrities – including Diddy, Chef Matty Matheson, Ruby Rose, and more. The CRUXGG brand’s continued commitment and vision for curating design-driven consumer countertops with purpose led to the creation of our continued partnership with with Target.
“Since my original meeting with Jon, Les, and Pierre I’ve been inspired by their impact on food culture and community in the kitchen. While merging our missions, we’ve stayed focused on creating products that are design-driven and function-focused – and making everyone feel like good cooking can be attainable,” says Made By Gather and CRUX® founder and CEO, Shae Hong. “This latest CRUXGG drop is our best collaboration yet and gets to the heart of what every cool kitchen needs and wants.”
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