Digital Creator Turned Chef, Shares Recipe for Success and Holiday Must Haves!

Digital Creator Turned Chef, Shares Recipe for Success and Holiday Must Haves!

Former BuzzFeed producer Alix Traeger is gearing up for a busy Holiday season with new #TargetTakesOn series (alongside LaurDIY & Jen Chae),The new series features products, as well as tips on how to take on everyday life simply and affordably. From skincare to home organization and meal prep, the ladies share their creativity and tips to organize your space and ease Holiday stress.

Known for giving clever and simple cooking advice, Alix is climbing up the ranks as an established chef. She reached another milestone with her appearance on Food Networks Chopped! for their Social Showdown episode.



Boasting nearly 1.5M followers across her personal social media accounts, the former BuzzFeed Tasty food host known for showing how cooking can be both accessible and adventurous at the same time. A firm believer that life is meant to be messy, Alix has since evolved to show the world who she really is outside her known persona.

She now features digital content that includes travel, dining out, health & wellness, fashion & beauty, and has been featured on The Kelly Clarkson Show as well as secured partnerships with major brands such as Wal Mart, Oscar Mayer, Postmates and Albertsons. Early this year she made news when she introduced her girlfriend Zoya to fans in a coming out video.   Late in 2021, Alix Traeger shared a hack on TikTok for ordering "the best Caesar salad in the world" at The Cheesecake Factory. It recommended ordering the Caesar Salad and subbing in Louisiana Chicken with some caramelized onions on top. The video gathered more than three million views and became so popular that the chain best known for its desserts, added the salad to its menu. This was the first time the chain added a ‘fan made creation’ to their menu and gained press coverage nationwide.