Premium Pineapple Will Feature an All-New Look With Redesigned Boxes and Neck Tags

Fort Lauderdale, FL – 2023 – Chiquita, the leading banana company, is debuting the all-new Sunburst Gold Pineapple, making it a permanent fixture to the brand’s impressive roster of delicious fruits. The enhanced variation of the pineapple features a sweeter flavor and will come in redesigned boxes with neck tags featuring Chiquita’s iconic Blue Sticker overlayed on a golden backdrop. With a commitment to efficient supply chains, Chiquita will distribute the premium pineapples to select retailers throughout the country later this month.

“At Chiquita, we’re always looking for new and exciting ways to provide consumers with innovative and delicious fruits, while ensuring that we are producing high-quality, sustainable products,” said Jamie Postell, Vice President of Sales for Chiquita North America. “Additionally, our commitment to efficient supply chains will ensure a smooth delivery process for all customers and ultimately, the end consumer.”

With its exceptional juiciness and vibrant tropical flavor, Chiquita’s Sunburst Gold Pineapple provides natural sugars and essential nutrients making it the perfect snack to maintain energy. And just like other Chiquita fruit varieties, the Chiquita Blue Sticker guarantees all Chiquita Pineapples have met the strictest of standards to ensure they are of the highest quality when they hit retailer shelves and consumer tables. 

“At Chiquita, our mission is to bring consumers both delicious and nutritious fruits, which is why we are incredibly proud to introduce our new premium Sunburst Gold Pineapple, a testament to that commitment,” said Tina Varjabedian, Head of Global Communications for Chiquita. “From a delicious smoothie or quick snack to a satisfying salad or dessert, we’re looking forward to seeing the different ways our fans enjoy the new Sunburst Gold Pineapple; we know it’s as good as gold!”