Visit Lauderdale Launches "No End to the Rainbows" Social Media Campaign
Greater Fort Lauderdale, Fla. (September, 2024) – To further Visit Lauderdale's commitment to social inclusion, the official destination marketing organization of Greater Fort Lauderdale, Florida, proudly announces the launch of the "No End to the Rainbows" social media campaign. This initiative reaffirms Greater Fort Lauderdale's unwavering dedication to promoting inclusivity and welcoming "Everyone Under the Sun."
As a destination known for its vibrant and diverse community, Greater Fort Lauderdale is dedicated to creating a safe, welcoming, and inclusive environment for all visitors. The "No End to the Rainbows" campaign aims to highlight the stories, achievements, and contributions of the LGBT+ community, showcasing the region's rich cultural tapestry and the array of experiences available to visitors of all backgrounds.
“Greater Fort Lauderdale has always been, and will always be, a place where everyone is welcome,” said Stacy Ritter, President and CEO of Visit Lauderdale. “We stand by our commitment to provide a welcoming experience for all travelers, including our LGBT+ community. Our doors are open, and we invite everyone to explore our beautiful destination and be part of our diverse and inclusive culture.”
The "No End to the Rainbows" campaign will feature a series of engaging social media posts, vibrant imagery, and compelling stories from local LGBT+ individuals, businesses, and organizations. Residents and visitors are encouraged to share their own scenic images of rainbows in Greater Fort Lauderdale using the hashtag #EveryoneUnderTheSun to show support for our inclusive destination.
As part of this initiative, Visit Lauderdale will also collaborate with local LGBT+ organizations and influencers to further amplify the message of inclusivity and promote Greater Fort Lauderdale as a premiere destination that celebrates diversity.
“The rainbow has become an emblem of the LGBT+ rights movement, celebrating identity and advocating for equality. It represents the beauty of diversity within the community and serves as a reminder to honor and respect all people, regardless of sexual orientation or gender identity,” said Richard Gray, Senior Vice President of Inclusion & Accessibility at Visit Lauderdale.
For more information about the "No End to the Rainbows" campaign and to join the conversation, go to VisitLauderdale.com and follow us on social media @VisitLauderdale.
About Greater Fort Lauderdale
With 24 miles of golden sand beaches and 300+ miles of navigable waterways, Greater Fort Lauderdale is known as the Venice of America and Yachting Capital of the World. The area boasts an average year-round temperature of 77˚F, has 3,000+ hours of annual sunshine, and is home to 31 unique municipalities, including eight distinct beach communities, each offering something for “everyone under the sun.” Residents hailing from 170 countries, speaking 147 languages call this diverse destination home. And there's good reason, including the area's unwavering commitment to accessibility and inclusion. Upon arrival at Fort Lauderdale-Hollywood International Airport (FLL), a five-minute drive will get you to the beach, Port Everglades, the newly expanded Greater Fort Lauderdale/Broward County Convention Center, and a bustling downtown. Experience 4,000+ eateries, a thriving arts and culture scene, craft breweries, stunning rooftop bars, fishing, diving, and the unmatched beauty of the Florida Everglades. From world-class shopping, to boating, yachts and superyachts all moored at the area's many marinas, it's no wonder Greater Fort Lauderdale is one of the most desirable places to stay, work and play. The destination has more than 38,000 unique lodging accommodations at a variety of hotels, luxury spa resorts, and beautifully appointed, boutique properties, all reflecting the area's cosmopolitan vibe.
About Visit Lauderdale
Visit Lauderdale is the official destination marketing organization for Greater Fort Lauderdale and serves as the tourism department for Broward County, Florida. Visit Lauderdale promotes the area's 31 municipalities to a global audience of leisure and business travelers as the ideal place for Everyone Under the Sun in recognition of the area's diverse and welcoming vibe, and books conventions into the Greater Fort Lauderdale/Broward County Convention Center and area hotels and resorts. Find more information and follow @VisitLauderdale on Facebook, Instagram, X and YouTube.